Every business is different, with it's own needs and objectives, but there are some simple guidelines that can help all businesses improve their homepage. Of course, not everyone will enter your site through the home page, but we'll deal with that in another post.
These are just a few insights to get you on the road:
Who are you targeting?
Write a list. Pull out the main one or two audiences...
Like most of us that have been doing the multimedia, transmedia, interactive, digital-media thing for years, I got very bored with the term "new media" about 8-10 years ago... it was overused to differentiate computers from print & TV but, once the interweb & CDROMs had been around for a few years, "New" no longer seemed a suitable adjective. But in the last year or two, slowly, I've started...