Category " Everything"

Every business is different, with it's own needs and objectives, but there are some simple guidelines that can help all businesses improve their homepage. Of course, not everyone will enter your site through the home page, but we'll deal with that in another post. These are just a few insights to get you on the road: Who are you targeting? Write a list. Pull out the main one or two audiences...


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Like most of us that have been doing the multimedia, transmedia, interactive, digital-media thing for years, I got very bored with the term "new media" about 8-10 years ago... it was overused to differentiate computers from print & TV but, once the interweb & CDROMs had been around for a few years, "New" no longer seemed a suitable adjective. But in the last year or two, slowly, I've started...


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The new iPhone app from Pizza Express performs a great function.  Not only can iPhone users locate a restaurant, check special offers and book a table but, iPhone users in a hurry, can pay their bill via the app rather than wait. That's all great and useful functionality but it's also a prime example of a marketing manager being led down the wrong path by short sighted and greedy agencies. Why? Because...


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When it comes to you web communications, the wealth of choice and companies keen to get their hands on your budget can easily lead to making bad decisions. It's a bit like buying a pair of shoes. Sometimes you'll go into a shoe shop and the assistant will charm you. They will show you a shiny pair, flatter you, tell you these are the latest trend and that this is the pair of shoes for you. Occasionally...


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