Category " Opinion"

The new iPhone app from Pizza Express performs a great function.  Not only can iPhone users locate a restaurant, check special offers and book a table but, iPhone users in a hurry, can pay their bill via the app rather than wait. That's all great and useful functionality but it's also a prime example of a marketing manager being led down the wrong path by short sighted and greedy agencies. Why? Because...


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When it comes to you web communications, the wealth of choice and companies keen to get their hands on your budget can easily lead to making bad decisions. It's a bit like buying a pair of shoes. Sometimes you'll go into a shoe shop and the assistant will charm you. They will show you a shiny pair, flatter you, tell you these are the latest trend and that this is the pair of shoes for you. Occasionally...


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